Email Marketing with Shopify

In the bustling online market, Shopify store owners are always looking for ways to stand out. Amidst numerous digital marketing strategies, one tool outshines all: Email marketing. As a Shopify store owner, email marketing can be the vital ingredient to drive your store to the next level of success.

Emails are no longer just a mode of communication. They have metamorphosed into a potent platform for digital marketing.

Why does email marketing matter? Simple – It's effective, personal, and cost-efficient. Studies demonstrate that email marketing leads to a robust return on investment (ROI) if implemented correctly. With every $1 spent, email marketing generates an astounding $42 in ROI.

Key Email Marketing Terms

Before we delve further, here are some critical terms associated with email marketing that you should be familiar with:

• Subscriber: An individual who has chosen to receive your email marketing communications.
• Open rate: The percentage of subscribers that open your emails.
• Click-through rate (CTR): The percentage of people who click on a link within your email.
• Conversion rate: The percentage of recipients who complete the desired action, for instance, making a purchase.

Implementing Email Marketing in Shopify

Here is a concise step-by-step guide on how to commence email marketing with Shopify:

1. Build Your Email List: The first step is to gather a list of contacts who are interested in your store. Use mechanisms like sign-up prompts on your website or offering a voucher for new subscribers.
2. Create Email Content: Curate engaging content that adds value to your subscribers. Be it tips, special offers, engagement stories – anything that aligns with your brand and interests your reader.
3. Choose a Campaign Type: According to your objective, select a suitable email campaign. This could be newsletters, transactional emails, or promotional emails
4. Analyze and Adjust: Regularly review and adjust your strategy based on your email marketing metrics.

Tips, Best Practices, and Recommendations

Here are some dos and don'ts that will assist in making your email marketing campaign successful:

• Don’t Spam: Sending too many emails can frustrate customers and lead to unsubscriptions. Find the right balance to remain in the minds of consumers without annoying them.
• Make subscribing easy: Don't make the process to sign up for your emails complex. A potential subscriber is likely to ignore signing up if faced with a strenuous process.
• Personalize your emails: Emails with a personalized touch can make the receiver feel special, thus increasing the probability of them taking the desired action.
• Constantly Test and Revise: Email marketing isn’t a one-and-done affair. Keep testing different email variations and learning from your metrics.

Common Mistakes to Avoid

Here are some common mistakes to avoid in email marketing:

• Not having a clear goal: Each email should have a clear purpose. Without this, the recipient would be clueless about what action to take.
• Poor subject lines: The subject line acts as the first impression of your email. It should be intriguing enough for the recipient to open it.
• Ignoring metrics: Ignoring email marketing metrics could lead you to repeat the same mistakes, thereby hampering your progress.
• Not optimizing for mobile devices: A significant percentage of people check their emails on their phones, so it's critical to ensure your emails are mobile-friendly.

Conclusion

Email marketing is no more an option; it's a necessity for successful Shopify owners. With its benefits overshadowing its effort, email marketing presents a vast ocean of opportunities for brand development, customer engagement, and sales growth.